Walk down the street these days and you will notice that many people, especially the younger generation, basically have their heads buried in their cell phones. It doesn\’t matter if they are listening to music, watching videos, or browsing social networks. In short, we can\’t seem to stay connected to the Internet all the time, and in many cases, that\’s true too. But the reasons why this is so are not simple.

Yes, it is easy, especially for older people, to judge young people who walk around with their eyes always on the screen. But the fact is that these people, as well as their age, are likely to react in the same way. It is not a question of one generation being better than another; it is a question of knowing the human psyche. Because this psychology also improves with time, and managers and marketers will not hesitate to use it to get people to buy their latest products.

The fact is that the Internet, especially on smartphones, is essentially a targeted addiction. It is not much different from, say, that caused by cigarettes. If denied, one can even observe the same symptoms as a smoker who cannot light a cigarette on “his own time.”

But how does this addiction arise? The most common cause is the production of dopamine. This hormone brings about feelings of pleasure and satisfaction, such as after a job well done. This is something that the Internet, especially social networks, often target. However, the levels of dopamine we get from them are gradually declining. That is why we need to spend more and more time online.We must not forget the fear of missing something important. With all the news appearing almost instantly on the Internet, we don\’t want to miss it.Of course, this is never healthy. We need to prove to ourselves that the Internet is not always necessary.

Walk down the street these days and you will notice that many people, especially the younger generation, basically have their heads buried in their cell phones. It doesn\’t matter if they are listening to music, watching videos, or browsing social networks. In short, we can\’t seem to stay connected to the Internet all the time, and in many cases, that\’s true too. But the reasons why this is so are not simple.

Yes, it is easy, especially for older people, to judge young people who walk around with their eyes always on the screen. But the fact is that these people, as well as their age, are likely to react in the same way. It is not a question of one generation being better than another; it is a question of knowing the human psyche. Because this psychology also improves with time, and managers and marketers will not hesitate to use it to get people to buy their latest products.

The fact is that the Internet, especially on smartphones, is essentially a targeted addiction. It is not much different from, say, that caused by cigarettes. If denied, one can even observe the same symptoms as a smoker who cannot light a cigarette on “his own time.”

But how does this addiction arise? The most common cause is the production of dopamine. This hormone brings about feelings of pleasure and satisfaction, such as after a job well done. This is something that the Internet, especially social networks, often target. However, the levels of dopamine we get from them are gradually declining. That is why we need to spend more and more time online.We must not forget the fear of missing something important. With all the news appearing almost instantly on the Internet, we don\’t want to miss it.Of course, this is never healthy. We need to prove to ourselves that the Internet is not always necessary.