Take advantage of the Internet. Use the power of the Internet to let the world know about you. The Internet is a great place to reach thousands of people and potential clients for free. You can create a website, communicate information about your company, and market your products and services. One of the most important things to have is your firm\’s email address. Include your Facebook address, Twitter address, and any other accounts or pages you have.
Twitter. Twitter is free and can be run with a personal touch. Choose a name or nickname that most closely resembles your company and add your name to it. It is best to use a photo of your company logo. Every time you post, the logo will appear as your profile picture, increasing your brand visibility. Promote your company in an interesting way in your tweets. Simply give people a reason to follow you.
Yelp.Yelp is a place where customers can rate and recommend companies. This can be used to announce special offers or to show how well you treat your customers.
Join the right online communities. Many good companies have online communities. Participating in such communities is a very good marketing technique. It is important to actively participate in such communities and build good relationships with the members. It can also be used to promote your company.
Inform columnists. If you build good relationships with many columnists, they may contact you when they are looking for inspiration or article ideas. Look for columnists who target a wide range of readers.
Support charitable organizations. For example, organize a food drive for a shelter or local organization. Contact the media to let them know you are planning something like this.
Build partnerships. Work with other businesses that offer different services and refer clients to each other. First, you need to make sure that the offer is a win-win situation. Then, confirm the partnership by means of a contract.
Organize seminars and various educational events. If you have a place where a few people can sit down, such as twice a month, consider an event to introduce and familiarize them with the product.
